ZITF 2025 Regional Engagement Meetings Kick Off in Johannesburg

The Zimbabwe International Trade Fair (ZITF) Company is set to launch its ZITF 2025 Regional Engagement Meetings come roadshows, starting in Johannesburg, South Africa, today.

The meetings, held in collaboration with the Zimbabwean Embassy in Pretoria, will continue in Lusaka, Zambia, on tne 5th of March before heading to Gaborone, Botswana, on the 14th of March. These roadshows mark the official countdown to the 65th edition of ZITF, scheduled for 21-26 April 2025 at the Zimbabwe International Exhibition Centre in Bulawayo.

Aimed at promoting ZITF 2025 and strengthening regional business networks, the roadshows will bring together industry professionals, manufacturers, suppliers, and trade organizations, including the Zim-SA Business Chamber, the South African Iron and Steel Institute, and the Nordic-South African Business Association.

The sessions will showcase the benefits of participating in ZITF 2025, highlight trade and investment opportunities, and facilitate networking among businesses in the region. Running under the theme “INDUSTRIALISATION: Crafting an Integrated Economic Landscape,” ZITF 2025 seeks to drive industrial growth and economic collaboration within the SADC region. The roadshows will also position businesses to leverage the African Continental Free Trade Area (AfCFTA) for broader market expansion.