ZIMBABWE’S TOURISM SHINES ON GLOBAL STAGE WITH TOP AWARDS AND UNMATCHED HOSPITALITY

Zimbabwe’s tourism sector continues to bask in international acclaim, backing up its prestige as Forbes’ #1 world’s best country to visit with fresh accolades on the global stage. The recognition comes as international travel buyers arrived at Masvingo Airport, welcomed by Hon Barbara Rwodzi, traditional music, bright smiles, and the legendary warmth that defines the nation.

​Global travel executives arriving in the country praised Zimbabwe’s rich biodiversity, culinary heritage, and warm community spirit. Katarzyna, representing the Polish travel agency Tripyu, expressed her passion for exploring the nation’s culture, wildlife, and authentic gastronomy. Draped in a vibrant Zimbabwean scarf, she celebrated the infectious hospitality with a joyful shout of “Zimbo!”, pledging to showcase the destination to European travelers.

​For first-time visitors, the warm reception proved transformative. A travel delegate from Pakistan noted that while she grew up knowing Zimbabwe through its national cricket team, stepping onto Zimbabwean soil revealed a destination of unbelievable warmth. Coordinated by the Zimbabwe Tourism Authority (ZTA) and Air Zimbabwe, her arrival marked the start of an journey to explore the country’s ancient monuments, natural wonders, and culture.

​The glowing testimonials from buyers directly align with Zimbabwe’s recent wave of major international honours:

​Forbes #1 Travel Destination: Named the premier must-visit destination globally, praised for its uncrowded parks, conservation efforts, and immersive authentic experiences.

​PATWA International Tourism Award: Named Destination of the Year – Natural Wonders at the Pacific Area Travel Writers Association (PATWA) Awards held at ITB Berlin.

​Africa Tourism Leadership Honors: Scooped top awards at the Africa Tourism Leadership Forum, cementing its regional dominance in natural wonder preservation and tourism leadership.

​The Ministry of Tourism and Hospitality Industry continues to leverage gastronomy tourism—celebrating native dishes, traditional ingredients, and regional heritage—to offer visitors deeply authentic experiences. As international buyers fall in love with the nation’s culture and wildlife, the message remains clear: promoting Zimbabwe’s unmatched hospitality and beauty is a proud duty shared by every Zimbabwean.